In recent years, "national tide" is no longer a new word, but is deeply rooted in the mainstream force in the context of daily wear. Especially those Chinese scarves and shawls that combine classical artistic conception and modern tailoring, with their unique oriental charm and exquisite workmanship, have set off a new fashion that cannot be ignored in the field of female winter accessories. Whether on the streets or on social media, more and more women choose to use a silk scarf or a light gauze to outline their own cultural self-confidence.

From Pattern to Material: Decoding the Design Soul of Chinese Scarf and Shawl

when you open a dictionary of traditional chinese art, you will find that each classic pattern has its profound meaning-the cloud pattern symbolizes continuous vitality, the dragon and phoenix carry a beautiful marriage and power, and the flowers of the four seasons express people's admiration for the natural reincarnation.

these symbols of the millennium did not stay in the museum showcase, but in the designer's ingenuity under the glow of new life. Combined with natural materials such as silk, cashmere, linen and cotton, it not only improves the touch temperature, but also makes each scarf seem to be an artistic picture that can be worn.

The Art of Collision between Ancient and Modern: How Chinese Style Breaks the Boundary of Wear in Autumn and Winter

If you think that Chinese items can only be used as cheongsam, then you are wrong. Today's Chinese scarf and shawl have already jumped off the single scene setting and become the key magic weapon to create a mix and match Look.

Just imagine, a neat suit jacket with elegant ink printed shawl can reveal literary and artistic temperament in a cold and capable way. Or tie a rimmed embroidered scarf on the outer long coat, which makes the simple lines more retro. The tension generated by the intersection of Eastern and Western aesthetics is the most sought-after dressing attitude at the moment.

Star-like effect: who is bringing fire to this wave of Chinese craze?

traffic queen Liu Shishi once appeared on the red carpet in a public event wearing a light pink shawl printed with auspicious clouds and dark lines, and her gentle appearance instantly appeared on the hot search list. Many variety guests followed suit and did not forget to add to the topic heat with a small square towel decorated with calligraphy fonts at the recording site.

With the expansion of the influence of KOL, consumers are increasingly inclined to follow the pace of public figures to find a sense of identity. "Stars with the same style" is no longer just a slogan, it has indeed led a number of Chinese jewelry with both color value and connotation into the public view.

Festival ritual blessing: indispensable modeling weapon for Spring Festival/Mid-Autumn Festival

When gfd is more important during the festive season, a suitable scarf can often be the finishing touch.

a little festive atmosphere is needed to set off the atmosphere when visiting relatives to take photos and clock in in the new year, so you can choose a scarf with a big red background decorated with a golden goldfish pattern to increase the lively atmosphere. If you plan to participate in the mid-autumn festival moon viewing party, it is recommended to choose a tulle shawl with osmanthus fragrance treatment, which is both elegant and has aroma memory points, making people unforgettable.

Not just good-looking: Practical features are also a warm choice online

Although the aesthetic drive is often the first driving force of the purchase decision, the real retention of consumers is still the actual performance of the product.

high-quality fabric can not only lock heat to resist the invasion of cold snap, but also keep the skin contact surface breathable and not sweaty. it is especially suitable for frequent environmental occasions with large temperature difference in northern areas, such as office commuter, subway shuttle, etc. it is very suitable to carry around, easy to fold and store, and can give decent response at any time without any burden.

the rise of niche brands: how local designers can take advantage of the situation to tell the story of Chinese culture

Different from the grand narrative of international luxury brands, some domestic independent studios are more adept at excavating regional characteristics and creating scarcity perception through limited sale and other ways to build a loyal fan base

For example, a brand that focuses on the inspiration source of Jiangnan gardens once launched a series of short cape-shaped shawls made by using Suzhou embroidery techniques. Because of its highly restored image of the Song Dynasty's ladies, it has aroused heated discussion on the Internet. Phenomenal-level communication events It can be seen that even if it exists relatively low-level, it can be widely attention by precise positioning. The degree of recognition continues to rise, the momentum is strong, and the future is bright.