

In recent years, a wave of aesthetics from local culture has emerged quietly. "Guofeng" is no longer a dusty vocabulary in museums, but leaps onto the streets and lanes, becoming an indispensable symbol for urban beauties. Especially Chinese style scarf and shawl , with its unique oriental charm and high adaptability, quickly captured the hearts of thousands of women.
the national tide storm sweeps through the fashion circle | why Chinese-style scarves and shawls are becoming the new favorites for women to wear
With the growth of the country's comprehensive strength and the promotion of national cultural identity, the high-end fashion discourse system once dominated by the West has begun to loosen. Consumers are increasingly inclined to choose design works that can represent their own identity background. Chinese traditional patterns, calligraphy fonts and even opera facial makeup and other elements frequently appear in the release shows of major brands, marking the strong return of "Chinese aesthetics.
In the early years, these accessories were often regarded as exclusive costumes for Spring Festival or other festivals. Today, they have broken through the seasonal boundaries, with a bright lining in spring gauze and a gentle addition to the heavy winter coat. Whether it is as a layer of superposition or highlights, it shows strong functionality and compatibility.
movie stars and social platform talents have put on scarves printed with landscape paintings or auspicious clouds to appear on the activity site or in selfie videos, making the traditional crafts that were originally slightly unpopular suddenly become people-friendly. Many fans scramble to imitate idol modeling, driving a new round of shopping frenzy continues to heat up.


decoding oriental aesthetic gene | understanding how much intangible wisdom and design concept are hidden in a scarf
behind every excellent national style product, countless craftsmen have devoted their painstaking efforts. From the delicate stitch of Suzhou embroidery to the complex warp and weft structure of Nanjing brocade , to the batik technique that has been handed down for a long time in the southwest region ...... These crafts, which are included in the list of world-class intangible cultural heritage, are revitalized through modern design language.
Color is never the result of random selection. Cinnabar red symbolizes happiness and auspiciousness, indigo blue means elegant and indifferent, and golden yellow is often used to express noble status. Designers will give a unique meaning to the color according to different themes, so that the wearer can tell a historical story even if he stands in silence.
It is not easy to preserve national characteristics while considering current trends. Therefore, many brands try to improve the original wide and elegant outline lines, so that it is more in line with the principles of ergonomics and convenient for daily care and maintenance, so as to achieve a double leap of artistry and practicality.
Wear your oriental accent | Practical collocation guide to help you play with the national style on different occasions
Office dressing guidelines have always been simple and generous. You might as well choose a basic model with a small printing area but good texture that hangs down on both sides of the neck, which can not only serve as an embellishment but also will not appear too conspicuous and grab the mirror.
if you want to leave a gentle impression on the other party before the appointment, you can use tulle material to wrap the shoulder and neck and swing slightly with the pace, cooperate with the ear beading to shine and shine, and immediately distribute the charming fragrance of women.
the most common thing that is easy to fall into the cliché is the same dress. The clever way is to put a long cardigan style shawl on the outer mask of the regular dress and then wear accessories such as hat and straw hat to ensure that every angle captured by the lens can stand out from the crowd.
Invest in a piece of clothing with a story | Professional advice on choosing a high-quality national style scarf and shawl
When selecting, be sure to carefully check the washing label information to understand the specific composition. Silk is smooth to the touch, suitable for wearing cotton and linen in spring and autumn, moisture absorption and ventilation, which is conducive to cooling in summer and keeping warm. Blended materials are suitable for going out in autumn and winter in severe cold season to prevent wind and keep out cold.
some specially launched manual limited editions have strong collection potential due to their small quantity and slight differences in the methods of each master. it is worth paying attention to and making timely moves so as not to miss the good opportunity.
care should pay attention to distinguish between dry cleaning or hand laundry and try to avoid direct sunlight exposure causing fiber aging, brittle fracture and other situations. proper hanging in a cool and ventilated place and natural drying is the way to prolong the service life.